Our name, logo and colours.

Write portaficta as one word, all lower case, even at the start of a sentence. The name is Latin for a painted door, after the painted-door test: a convincing front that shows whether people try to walk through.

Write

portaficta

Not

Portaficta · PortaFicta · Porta Ficta

Slogan

Stop building things nobody wants.

The mark is a paint roller, the tool that paints the door; its handle makes it read as a P too. Beside it, the logotype: “porta” in General Sans and “ficta” in Libre Bodoni italic. Use the files as they are.

• Clear space: the height of the roller’s drum, on every side.
• Smallest: the lockup 120 px wide, the mark 24 px tall.

Files

• Lockup on darkSVG
• Lockup on lightSVG
• Lockup with its night groundSVG
• Logotype on darkSVG
• Logotype on lightSVG
• Mark, limeSVG
• Mark, inkSVG
• Mark, paperSVG
• Profile picture, limePNG 1024
• App icon, nightPNG 1024
• Download the press kitZIP

Lime is the only brand colour, on a near-black ground with light ink. It marks the next thing to do. Red, amber and the band colours only ever mean a decision.

Brand

• Night#0e0f0c--sg-bg
• Surface#141611--sg-surface
• Paper ink#eceee6--sg-ink
• Muted#a4a89b--sg-muted
• Lime#d2f247--sg-signal
• Ink on lime#16150f--sg-on-signal
• Paper, for print#f3f4ee--sg-paper

States

• Go#d2f247--sg-up
• Unresolved#e8b454--sg-flat
• Don’t#e2694e--sg-down

• Stop building things nobody wants.General Sans

  Everything you read. Headings 600 and tightly tracked, body 400.

• Sign-ups 128 · cost per lead $2.40JetBrains Mono

  Labels, pills and notes.

• fictaLibre Bodoni italic

  Only “ficta” in the logotype. Never for text.

The one thing only portaficta makes: a verdict on an idea, in one of five bands, always in this order and with these words.

1. Kill
2. Revise
3. Hold
4. Promising
5. Build

See the sample report

• Write Portaficta, PortaFicta or Porta Ficta.
• Retype, recolour, stretch or space out the logotype.
• Redraw or rotate the mark, or put it on a photo.
• Add a second accent colour, or set lime text on a light ground.
• Use red, amber or the band colours as decoration.
• Put portaficta branding on a founder’s page. Those pages are the founder’s own.

Press and partners: space.island.limited@gmail.com

portaficta is made by Space Island Ltd.