Sample report · demo run

What lands in your inbox.

A real report’s structure on a demo run. Every figure below is computed by the same functions that run on live tests.

RoomFit

ran
18 to 20 Aug 2026
spend
$153.70
visits
187
Promising
The verdict

It’s promising.

5.3% lands in Promising: above your 5% target, below the 7.5% build zone.box 3.7% to 7.0% · whiskers 95% 2.9% to 9.6%
Real interestGood
5.3%
10 emails from 187 visits
Cost to find a leadGood
$15.37
$153.70 in ads, $0.82 per visit
Lost at the formNeeds work
71%
24 of 34 signups left unfinished

Act on the signal

  1. There is real interest. Build the smallest version. Test their willingness to pay.
  2. 7 out of 10 visitors who clicked signup left no email. Clarify the offer.
  3. Each lead costs $15+. Check your margins before you scale.
  4. Strongest response: women, ages 25 to 34, London and Instagram on mobile. Aim your next ads there.

Another 3 days would cost about $153.70. The current 2.9% to 9.6% range could narrow to 3.5% to 8.1%. That would still be too uncertain for a full build. Skip the extra run for now.

What people did

  1. Saw the ad25,250Share of step above: —Ad cost each: —
  2. Clicked the ad187Share of step above: 0.7%Ad cost each: $0.82 ea
  3. Started the signup34Share of step above: 18.2%Ad cost each: $4.52 ea
  4. Left an email address10Share of step above: 29.4%Ad cost each: $15.37 ea

bar = share of step above · ad spend total $153.70 · — not available

24 people opened the form and walked away. Say what people get for their email address, and check more people finish before increasing spend.

See daily numbers
DaySawClickedStartedEmailsSpend
18 Aug9,84071123$58.20
19 Aug11,23084155$69.10
20 Aug4,1803272$26.40

What a customer would cost

A lead cost $15.37. The plan assumes a $600 sale and $400 to make and deliver it. Change the assumptions.

Sale price minus the cost to make and deliver it.

Each sale’s marginads $76.85left $123.15
Ads to get one customer
$76.85
cost per lead ÷ share who buy
Left after ads
$123.15
margin minus those ads
Leads who must buy
7.7%
to cover ads, per 100 leads
Signup rate needed
2.1%
this test measured 5.3%

These assumptions leave $123.15 per sale after ads, before other costs. Ask these leads to buy at the planned $600 price. Check that at least 7.7% of leads buy to cover ads before increasing spend.

Who it appeals to

Groups above the 0.74% average click rate responded best. Each click cost $0.82 on average.

Age range

  • 18 to 24: 11 visits, 6% of all visits0.35% · $1.05
  • 25 to 34, strongest response: 72 visits, 39% of all visits0.96% · $0.74
  • 35 to 44: 57 visits, 30% of all visits0.82% · $0.81
  • 45 to 54: 30 visits, 16% of all visits0.70% · $0.86
  • 55 to 64: 12 visits, 6% of all visits0.54% · $0.95
  • 65 and over: 5 visits, 3% of all visits0.43% · $1.10

Gender

  • Women, strongest response: 118 visits, 63% of all visits0.87% · $0.76
  • Men: 66 visits, 35% of all visits0.60% · $0.93
  • Not stated: 3 visits, 2% of all visits0.51% · $0.88

Country and region

  • London, strongest response: 64 visits, 34% of all visits0.94% · $0.79
  • South East England: 38 visits, 20% of all visits0.77% · $0.81
  • North West England: 22 visits, 12% of all visits0.65% · $0.80
  • Scotland: 15 visits, 8% of all visits0.63% · $0.78
  • Rest of the UK: 48 visits, 26% of all visits0.63% · $0.90

Device and platform

  • Instagram on mobile, strongest response: 101 visits, 54% of all visits0.85% · $0.78
  • Facebook on mobile: 58 visits, 31% of all visits0.63% · $0.84
  • Facebook on desktop: 21 visits, 11% of all visits0.80% · $1.02
  • Meta Audience Network: 7 visits, 4% of all visits0.46% · $0.68

bar = click rate · line = 0.74% average · highlighted = highest rate with at least 20 visits · a direction, not proof

Your idea, measured the same way.

Build and publish your page free. $50 unlocks the ads, your leads and this report, and you decide the ad spend. You keep the page, the ads and the whole record.

Start free →How the test works
notes & method
  1. The range and the bands. The 95% confidence range is 2.9% to 9.6%; a wide range means a small sample, not a weak idea. The box on the chart is the likely range: one standard error either side of 5.3%, about 3.7% to 7.0%, where the true rate sits roughly two times in three. Band edges are set during planning: kill below 1%, revise to 2%, hold to 5%, promising to 7.5%, build above that. The verdict also accounts for how much evidence the test has.
  2. Decision thresholds. Set before payment: stop line 2%, target 5%, build zone from 7.5%.
  3. The example plan. The interest target is 5%. The planned $0.82 cost per visit divided by that target gives a $16.40 cost-per-lead target, below the $40.00 break-even ceiling from the sale margin and assumed buyer rate. The example also assumes a 50% form-completion target. These are illustrative planning choices, not industry benchmarks.
  4. Further sampling. The illustration repeats the same daily spend, cost per visit and signup rate: 3 more days, 187 more visits and 10 more leads. Both ranges use the same 95% Wilson interval calculation. Actual results and the verdict may differ. Keep any extension within your approved spend cap.
  5. Calculation and exclusions. Customer cost is cost per email divided by the share who buy. Excludes overheads, taxes and the platform fee.
  6. Audience groups. Meta reports ad views, clicks and spend for each breakdown separately. Each breakdown adds up to the run’s totals, but the breakdowns do not combine into one profile. Click rate is clicks divided by ad views; cost per click is that group’s ad spend divided by its clicks. Email signups are not split by group. Groups with fewer than 20 visits are not ranked. With this few visits, differences between groups show a direction, not proof.
Read the full method →
Sample report | portaficta