Know what the numbers mean.
Build the page with us, put it in front of the right people, and get a report that turns their actions into a clear next move. The page measures interest before the product exists.
How much traffic a question needs
Before you launch, set a stop line for an offer that is not working and a target for one worth pursuing. The distance between those two numbers determines how many visits the question needs.
| Stop line to target | Clicks needed | At this CPC | Media required |
|---|---|---|---|
| 2.0% → 5.0% | 191 | $0.80 | $153 |
| 2.0% → 5.0% | 191 | $1.60 | $306 |
| 3.0% → 8.0% | 104 | $1.40 | $146 |
| 2.0% → 3.0% | 1,398 | $0.80 | $1,118 |
What this means
Closer thresholds need more traffic. The final row shows the trade-off: separating 2% from 3% takes far more visits than separating it from 5%.
Sizing uses 80% statistical power and a one-sided 5% significance level. These settings stay fixed so the budget cannot move the standard after results arrive.
Media recommendations depend on your question, estimated traffic costs and the evidence needed. You approve the spending cap. If it cannot support a conversion verdict, we explain what it can measure and what more evidence would cost.
When zero leads means stop
After enough valid traffic, zero leads is a negative result. Thin or failed delivery is no result. For an idea that genuinely converts at 5%, this is the chance that a smaller run still returns nothing:
Why it matters
At 20 clicks, a good idea can still show zero leads. Thin traffic gets insufficient evidence. Enough valid traffic can earn a negative result. Code enforces the line.
Five bands tell you what to do next.
Your report leads with one of five decisions. Evidence strength stays underneath as a caveat about how much the numbers support. Thin evidence never becomes a negative verdict.
How to read each band
Stop this idea.
The negative result is clear enough to stop spending on this proposition.
Change the offer.
The tested offer missed the stop line. Change the proposition before you buy more visits.
Do not build yet.
The result is unresolved. Gather the evidence the report asks for, or revise the offer before another run.
Build the smallest version.
Interest cleared the target but not the build zone. Use a small build to test whether leads will pay.
Build and start charging.
Interest cleared the build zone. Use payment and retention to test the business behind it.
9 leads from 187 clicks
Observed interest was 4.8%, with a 95% interval of 2.6% to 8.9%, against a 2% stop line and a 5% target. Report band: Hold.
The range shows uncertainty around the measurement. It qualifies the decision; it is not a second verdict scale.
Before you approve a budget
We price the traffic your question needs at its estimated click cost. When you unlock and set a budget, you see whether the budget supports the full question, a narrower reading, or only part of the evidence.
$160 of media at $0.82 a click
About 195 clicks at $0.82 per click clears the 191 needed to reach a decision threshold on conversion.
$120 of media at $1.40 a click
At $1.40 per click a conversion verdict needs about $146. This budget can still measure reach, engagement by message and the cost of a visit, so that is the narrower question we will report.
$110 of media at $6.00 a click
About 18 clicks is too thin to answer the conversion question. The estimated media needed is $1,146. Any increase requires your approval.
You see this before you pay
The answer is part of the quote, not a footnote in the report. If no live test can answer the question honestly, we say so before any ad spend.
What this does not tell you
Being straight about the boundary is the product, so here it is in one place.
- Interest is not revenue. We measure whether people click and hand over an email address for your proposition. Nobody is charged, so nothing here proves willingness to pay.
- One page, several messages. Entry budgets can compare message click-through. They usually cannot read landing-page conversion variants.
- One audience, one geography. A result travels no further than the audience it was bought against.
- Paid traffic is cold traffic. It says nothing about what your existing audience, network, or search demand would do.
- A verdict is about this proposition, not your idea for all time. A different offer, price, or audience is a different experiment.